A slug is the part of a URL that identifies a page in human-readable keywords, like "my-blog-post-title".

URL slugs help search engines understand your page content. Clean, descriptive slugs with keywords improve click-through rates and rankings.

Slugs should contain only lowercase letters, numbers, and hyphens. Spaces and special characters are converted to hyphens or removed.

Ideally, keep slugs under 60 characters. Include your main keyword but avoid unnecessary words like "the" or "and".